location Location

IRIB International Conference Center

calendar Time

3 - 4 August 2017

Sixth International Conference on Sales and Marketing Management

Sixth International Conference on Sales and Marketing Management

Speakers Subject

  • The Business of making money. The role of world class marketing.
  • The business of making money: how to develop financially quantified value propositions
  • How to read your customers and detect deception
  • Build trust with your customers and watch profits soar
  • The new frontier - moving from customer transaction to customer encounter
  • Someone has to be the most expensive - why not make it you?
  • ETHOS-PATHOS-LOGOS for Excellence in Selling
  • Stand Out Selling - The New Rules for Salespeople
  • Have Your Best Sales Year Ever! - Buyers Are Liars! Understand The Tricks They Use Against You

Speakers Introduction

Malcolm McDonald

Malcolm McDonald

  • Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, Professor of Marketing and Deputy Director at Cranfield University School of Management
  • Emeritus Professor at the university as well as being an Honorary Professor at Warwick Business School
  • Author of over 45 books on the subject of marketing, has spent the past 30 years including the best-seller “Marketing Plan”
  • Ex-Marketing Director of “Canada Dry” & Chairman of “Malcolm McDonald Consulting Ltd.”
  • One of the world’s foremost authorities on strategic marketing, market segmentation, sales & strategic/key account management
Steve Van Aperen

Steve Van Aperen

  • A polygraph examiner, a former police detective in Victoria Police, Australia & an expert on human behavior
  • Conducted thousands of interviews ranging from questioning homicide suspects to performing pre-employment screenings for some of the world’s biggest corporations
  • International public speaker, he
  • Consultant to government and corporate organizations, including BMW, Deloitte, Ernst and Young, Financial Planners Association National Conference, Goldman Sachs, Health Insurance Commission, PricewaterhouseCoopers, and Recruitment & Consulting Services Association
  • Co-author of The Truth about Lies
Andrew Griffiths

Andrew Griffiths

  • international Bestselling Author of ‘101 Ways to Market Your Business’ and 12 bestselling titles which are sold in over 60 countries
  • Global Speaker who shares the stage with leaders and inspirational thinkers such as Richard Branson and Daniel Priestly
  • Inspirational Mentor & A business owner in industries as diverse as tourism, advertising, retail and consulting
  • Ambassador role with Act for Kids, fundraising support for the Salvation Army, the Red Cross Blood Bank any many more.
Dr. John Kalogerakis

Dr. John Kalogerakis

  • B.Sc., M.Sc. & Ph.D. from Strathclyde University, Scotland
  • Keynote speaker in various national and international conferences on anthropocentric approach to sustainable corporate development
  • CEO of JMK Ltd, with offices in Greece & Cyprus specializing in Anthropocentric Human Resource Development
  • Worked in a number of managerial positions for national & multinational companies in the UK, the Middle East, Greece and Cyprus
  • Visiting Professor to various British & Greek Universities lectured regularly at the Hellenic Management Association
Andy Preston

Andy Preston

  • Worldwide known Sales Motivational Speaker & Conference Speaker
  • Spoken at more than 2,000+ events in 29 countries since 2004
  • Global Master Sales Trainer
  • Specialist Cold Calling & Consultative Selling Trainer
  • Creator of the 'Stand Out Selling' Sales System
  • Top Salesperson in The UK Selling at 15% higher price than 150+ competitors
  • Client list includes IBM, Siemens, Nissan, HSBC, FedEx, McAfee, Hays, Rackspace, Oracle, The Entertainer, Institute of Sales & Marketing Management, London Business School and many others.
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