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Malcolm McDonald
- Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, Professor of Marketing and Deputy Director at Cranfield University School of Management
- Emeritus Professor at the university as well as being an Honorary Professor at Warwick Business School
- Author of over 45 books on the subject of marketing, has spent the past 30 years including the best-seller “Marketing Plan”
- Ex-Marketing Director of “Canada Dry” & Chairman of “Malcolm McDonald Consulting Ltd.”
- One of the world’s foremost authorities on strategic marketing, market segmentation, sales & strategic/key account management